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Advert For Bovril reverse(014EVA000000000U06232V00)

Advert For Bovril reverse(014EVA000000000U06232V00)

Printer: Cocksedge & Haverson

Medium: Print on paper

Date: 1890

Shelfmark: Evan.6232

Item number: 6232

Genre: Leaflet

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This is the reverse of the advert.

This is an advertisement for Bovril. John Lawson Johnston was a butcher in Edinburgh, although he was originally from Canada. He invented a beverage made from extract of beef that was advertised as a healthy alternative to alcohol. It was called ‘Fluid Beef’ and hot water was poured onto it to create the drink. He opened a factory in London in 1886 and produced a more concentrated version of the drink, calling it Bovril.

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