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Advertisement for Bovril reverse

Advertisement for Bovril reverse

Printer: Unwin Brothers

Medium: Print on paper

Date: 1890

Shelfmark: Evan.6268

Item number: 6268

Genre: Leaflet

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This is the reverse of the advert.

Bovril was produced by John Lawson Johnson in 1886. The concentrated beef extract was mixed with hot water to make a nourishing drink. Johnson invented the name Bovril by combining 'bos', the Latin word for ox, with 'vril', a word created by Bulwer Lytton in his novel 'The Forgotten Race', which referred to a mysterious life force. It was very popular with invalids and the elderly. Parents encouraged their children to drink Bovril for its healthy properties.

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