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Advertisement for Isaac Walton & Co, gentlemen's clothing manufacturer

Advertisement for Isaac Walton & Co, gentlemen's clothing manufacturer

Printer: Unknown

Medium: Print on paper

Date: 1890

Shelfmark: Evan.6301

Item number: 6301

Genre: Leaflet

Coats or short jackets had been worn by 17th- and 18th-century gentlemen to give them a warm, protective outer layer when riding, fishing and boating. During the 19th century, the overcoat was also worn for outside activities and travel, and therefore had to be comfortable as well as warm. Many different styles of overcoat were available by the late 19th century. One of the most popular was the Chesterfield, as featured on this advertisement. It was worn long to the knee, not fitted at the waist and could be either single or double-breasted. These overcoats were produced in muted colours, such as black, grey or brown, to tone in with the rest of a gentleman's wardrobe.

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