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Advert for S Nelsey & Co, hearthrugs, reverse side

Advert for S Nelsey & Co, hearthrugs, reverse side

Printer: Unknown

Medium: Print on paper

Date: 1884

Shelfmark: Evan.6411

Item number: 6411

Genre: Leaflet

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This leaftlet is significant for using two advertising strategies that became popular in the Victorian era. The first is to imply the existing popularity of the product rather than state actual sales figures. Hence the front of this advert notes the existence of "another parcel of 24,000 doz[en] beautifully designed hearthrugs which have gained a world-wide favourable reputation". The second is to use well known figures as a means of endorsement. On the front of the leaflet, Nelsey & Co state that they are suppliers to "Her Majesty's Palace at Windsor", while on this side they feature statements of approval from people of all walks of life.

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