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Advertisement for Thomas Howells' store 6437

Advertisement for Thomas Howells' store 6437

Printer: Merser & Son

Medium: Print on paper

Date: 1882

Shelfmark: Evan.6437

Item number: 6437

Genre: Leaflet

By the 1880s, the trade in ready-made clothing was very well established. Fully-sewn dresses and ready-to-wear clothes were on sale alongside the made-to-measure ranges in the larger department stores, such as John Lewis, Jays, and Dickens and Jones. Thomas Howells, a department store in Kennington Cross, could also offer a wide range of goods, complete ready-to-wear costumes and dresses, clothing accessories and household linens. Since these stores bought stock in bulk, they could offer goods at much lower prices than the smaller independent shops and give greater value for money.

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