Advertisement for Thomas Howells' store 6446
Printer: Merser & Sons
Medium: Print on paper
By the 1880s, the trade in ready-made clothing was very well established. Fully-sewn dresses and ready-to-wear clothes were on sale alongside the made-to-measure ranges in the larger department stores, such as John Lewis, Jays, and Dickens and Jones. Thomas Howells, a department store in Kennington Cross, could also offer a wide range of goods, complete ready-to-wear costumes and dresses, clothing accessories and household linens. Since these stores bought stock in bulk, they could offer goods at much lower prices and give greater value for money than the smaller independent shops.