Advert for the Direct Clothing Supply Association
Medium: Print on paper
Stores such as this sold mass produced clothing in standard sizes. While customers in hosiery and drapers stores were able to haggle over the price of cloth, in clothiers stores the price was strictly fixed, and marked on each garment. Furthermore, the transaction would be carried out in cash, with no hire purchase agreement possible. Working men would not have had much money to spend on changes of clothes at this time, making these new low-price clothing stores both popular and necessary.