Advert for Smith Brothers, hosiers & shirt makers
Printer: Bowers Brothers
Medium: Print on paper
The rise of the clerical and professional classes in the 19th century essentially created the modern business uniform. The later Victorian period was the first in which a businessman could buy readymade, standard-sized shirts, rather than having them tailormade. The upper classes continued to have their clothes made by hand, however.
Readymade shirts were, naturally enough, cheaper than their tailored equivalent. Regatta shirts, advertised here, had a striped design and were cheaper than plain white shirts, trading at nine shillings and sixpence per dozen.