Advertisement for Arnold Brothers' drapers store
Medium: Print on paper
A trade in ready-made clothing was well established by the 1870s. The larger department stores, such as John Lewis, Jays, and Dickens and Jones based in London, were now able to include 'fully sewn' dresses and ready-to-wear ranges alongside their made-to-measure clothes. A variety of garments were on offer and department stores held sales to advertise their stock. Many proprietors did not want to sell their good quality clothing at greatly reduced prices, so instead they offered the sale of stock bought from a bankrupt business or perhaps damaged by flood or fire, as in this leaflet. Sales were very popular and there were often queues outside the doors before the store opened on the first morning of a sale.