Advert For Driver's Grocers Store
Medium: Print on paper
The grocery trade, like many others, was dependent on repeat custom of wealthy households so they often worked on a system of extended credit where bills did not have to be paid immediately. In wealthy areas bills were often not paid back for as long as two years, in the poorer areas it was more likely to be a week. Even in the 1890s there was a fear that small independent grocer’s stores would be replaced by the growing number of department stores. Charles Booth in his study of London life in the 19th century commented that, "…the trade will probably be confined to large firms and a certain number of very small shops in poor districts where the master is on the same social level as his customers".