Advertisement for Layman's Unredeemed Stores
Printer: Fell, C
Medium: Print on paper
Bazaars, the first department stores, developed in larger towns and cities from the middle of the 19th century. These stores stocked a wide variety of goods usually displayed in separate areas or rooms. There were often separate show rooms for ladies' and gentlemen's clothing so that customers might buy their underwear and silks without any embarrassment.
To further assist the customer and to promote the sale of goods, each article was clearly marked with its price. If necessary, "anything not approved" might be returned and the customer's money refunded. Assistants were no longer paid on commission but were given a regular salary, so less pressure would be placed on customers to make a purchase. Stores managed in this style soon became very popular as they offered the greater choice and value than smaller independent shops.