Advert for WC Volckman's jams
Medium: Print on paper
At the start of the 19th century, the staple working-class diet in Britain consisted of potatoes, milk, sugar, flour and bread. Bread was often eaten covered in syrup or treacle, because butter was then quite expensive. During the 1880s a number of cheap factory-produced jams were introduced and these were immediately popular. These jams were not particularly nutritious and contained more sugar and colouring than anything else, but they were flavoured and helped cheer sometimes depressing meals.