Advert For J Panther, Ham, Beef & Tongue Warehouse
Printer: Wayre, W
Medium: Print on paper
Until the end of the 19th Century, because there was no refrigeration, it was difficult to keep meat for any length of time before it started to go bad. Butchers shops had to be dry and cool with as much fresh air as possible. Large windows fronted the shops and these would be opened onto the streets to ensure that the meat did not rot. It was thought that in winter meat, if kept correctly, could keep for 10 days in Winter and for 5 in Summer. This butcher is advertising his turtle soup, which would have been sold as 'fast food'.