Advert for Swan & Edgar, dressmakers
Medium: Print on paper
Balls, dinners and recitals were important events in Victorian social life. It was important to make the right impression at these events and this began with clothing. Women’s ballgowns were made from the finest silks and gauze. A seamstress such as the one advertised would take many hours to sew these intricate dresses, with their layers of lace and elaborate embroidery. As with much in Victorian life, dresses were an indicator of social status, indeed an explicit signpost: the more extravagant the dress, the more wealthy the wearer.