Advert for Bond's Embrocation, medicine
Medium: Print on paper
During the 19th century, many poor Britons could not afford doctors or prescription medicines, and so relied upon home remedies and herbal mixtures. Chemists sold a variety of non-prescription medicines such as Bonds Embrocation, while clever advertising campaigns convinced many that all their ailments could be cured by these medicines. There were no laws regulating the claims that drug and medicine manufacturers made. Hence, some of them were very farfetched indeed.
This advert reads in part: "[Bond's] is undoubtedly the most invaluable preparation known, and should always be kept at hand in readiness for any case of emergency. No home should be without it, no traveller or tourist, either by rail, road or sea, should let it be absent from his knapsack, and especially should no cyclist neglect to have a supply, for to him it is of the utmost value and the greatest boon."