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Advert for Reckitt's Blue

Advert for Reckitt's Blue

Printer: Unknown

Medium: Print on paper

Date: 1881

Shelfmark: Evan.7045

Item number: 7045

Genre: Leaflet

Reckitt's Blue was a laundry whitener, first marketed in Hull in the 1840s by a Quaker businessman named Isaac Reckitt. His product used a combination of synthetic ultramarine and sodium bicarbonate to produce a mild bleaching effect. Sodium bicarbonate was much cheaper than lapis lazuli, the most common whitening agent prior to the 1840s, and this made Reckitt's Blue both cheap and extremely popular.

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