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Advert For Cleaver & Sons, Soap Manufacturers

Advert For Cleaver & Sons, Soap Manufacturers

Printer: Unknown

Medium: Print on paper

Date: 1883

Shelfmark: Evan.7093

Item number: 7093

Genre: Leaflet

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This is the reverse of the leaflet.

From 1712 to 1853 there was a heavy tax on soap making in England. There were also laws that prohibited soap from being made in batches of less than 1 ton and this barred small entrepreneurs from producing their own. After Gladstone lifted the English soap tax in 1853 the soap trade boomed. Advances in technology and science meant that inexpensive soap could be produced and for the first time everyone could afford to buy it, turning soap from a luxury item to one that was used on a daily basis.

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