Advert For Hall & Son, Boot Manufacturer
Medium: Print on paper
For most of the 19th century the upper and middle classes, had their boots and shoes made by a bespoke shoemaker like the one advertised on this leaflet, whilst the working classes had to buy their ready made or use other people’s cast off or damaged shoes. Novice shoemakers were apprenticed to masters and trained for 7 years learning how to cut material, mould and glue it and to stitch the shoes together, as well as performing all the menial tasks in the workshops. This advert features a map of Egypt as an advertising angle that the companies boots went all over the world. The political and financial climate in the country at this time was very unstable and in July 1882 Britain bombared Alexandria and then occupied the country.