Advert For Benedictins Elixir Dentifrice reverse
Medium: Print on paper
This is the reverse of the leaflet.
Before the 19th century the primary purpose of toothpaste was actually to freshen breath rather than to clean teeth. As dentistry and oral hygiene developed the idea of keeping teeth clean and healthy grew. Various substances were used from charcoal to fish paste but it was strawberries that were thought to be the most effective natural way to keep teeth clean. This dentifrice is actually flavoured to make it more appealing to potential users.