Advert for Venus Soap
Medium: Print on paper
After the repeal of the soap tax in 1853, the English soap trade grew dramatically. Advances in science led to a drop in the cost of production, and a consequent drop in price for the consumer. For the first time the working classes could afford to use soap on a daily basis.
There was a division in use of different soaps. Advertisers would tell their customers which soaps were for the body, which for clothes-washing, and which for general domestic cleaning. Venus Soap, advertised here, was designed for laundry use.