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Advert for Rowland Oliver & Co, clothing company

Advert for Rowland Oliver & Co, clothing company

Printer: Unknown

Medium: Print on paper

Date: 1889

Shelfmark: Evan.7379

Item number: 7379

Genre: Leaflet

Men's clothing at the end of the 18th century and the beginning of the 19th was characterised by bright colour and a variety of plush fabrics. Around the middle of the Victorian era, however, sobriety and dark colours became fashionable. Two things contributed to this trend: first, the growth in clerical office jobs; second, the impracticality of wearing bright colours in an industrial city. Upper class gentlemen turned to tweed, heavy woven woolen suits that were both warm and hardwearing. The word "tweed" is a corruption of "tweel", a Scots dialect word for "twill".

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