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Advert For Dr Nicholls' Foot Measuring Imprint

Advert For Dr Nicholls' Foot Measuring Imprint

Printer: Unknown

Medium: Print on paper

Date: 1885

Shelfmark: Evan.7382

Item number: 7382

Genre: Leaflet

After 1885 shoes were manufactured in standard sizes and were sold in drapers, haberdashers and even department stores. Before this time people went to a shoemaker who had ‘stays’ which were the foot shaped blocks from which the shoes were moulded, for each of his customers. If a pair of shoes were ill fitting the customer could tell the shoemaker and they would create the next pair of shoes slightly larger, for example by adding ½ an inch to the material.

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