Click here to skip to content

Advertisement for Pears' Soap(014EVA000000000U07490000)

Advertisement for Pears' Soap(014EVA000000000U07490000)

Printer: Unknown

Medium: Print on paper

Date: 1885

Shelfmark: Evan.7490

Item number: 7490

Genre: Leaflet

Related images

1 2

In 1789, Andrew Pears, a barber from Cornwall, established a shop in Gerrard Street, Soho, then a fashionable residential area of London. After some 18 years of trading, he realised the market potential for a more gentle cleansing product and developed a high quality, transparent amber soap with a delicate perfume of English garden flowers.

Thomas J Barratt, who later joined the firm as a partner, pioneered a number of highly original, sophisticated and expensive publicity schemes designed to improve the company's sales performance and withstand the threat of more competitive rivals. Of all his advertising symbols, perhaps the most instantly recognisable remains the painting 'Bubbles' by Sir John Everett Millais, then the most popular painter in Britain. 'More Bubbles' by Edouard Frére, as shown on this advertisement, soon followed.

Though these images of children, animals, flowers and beautiful women may appear sentimental today, they instantly appealed to Victorian tastes and successfully promoted the message that Pears' Soap was not only safe and healthy but made its users look more beautiful and youthful.

Search within this collection

Elsewhere on our websites

Newsletter

Latest events - register free online

Mobile app

For iPhone, iPad and Android

Report a Concern

What is the nature of your concern?

Report a Concern

What is the nature of your concern?

Email link to a friend

Write a brief note to accompany the email

Your friend's email address: