Advert for Norman, Oakley & Oliva, wine merchants, reverse side
Printer: George Berridge & Co
Medium: Print on paper
Traditionally the English gentry enjoyed heavy port with their evening meal, but as the century progressed there was a great expansion in the variety of wine available. Foreign travel was affordable and available for the first time and experiences abroad contributed to a desire for a lighter drink. Claret and sherry became popular at first, but soon the market was swamped by a huge variety of red and white table wines and a comparable number of wine merchants. Wine remained the preserve of the wealthy well into the 20th century, with the working and middle classes favouring the considerably cheaper beer or gin.