Advert for the Association for the Promotion of Home & Foreign Travel, reverse side
Medium: Print on paper
The late 19th century was the first era of mass leisure tourism in the western world. Britain had begun to attract many more tourists after the success of the Great Exhibition, a national showcase for science and the arts, in Hyde Park in 1851. At around the same time, Britain began to export more people from its shores on tours of Europe than ever before. Such tourism was made possible by the advent of steam-powered ships and the development of railways throughout Europe, which made travelling much easier, cheaper and more comfortable. By the end of the century, British tourists were even looking beyond Europe, towards India and the Far East.