Advert For Moeder's Hire System reverse
Medium: Print on paper
This is the reverse of the leaflet.
The system of hire purchase was first introduced in the 19th century. Goods such as items of furniture could be purchased from large stores and payments could be made in instalments until the full amount had been paid off. Social status was often determined by a display of belongings and so the quality and quantity of home furnishings was a clear indication of class. By using the system of hire purchase like that advertised by Moeder on this leaflet, the growing number of middle classes professionals could afford to have beautiful items such as sofas, tables, cabinets and pianos in their homes.