Advert for the Leadenhall Press
Medium: Print on paper
The literate proportion of the British population grew steadily throughout the 19th century. At the same time, paper production was becoming cheaper, and there was a huge boom in the development of fast and efficient printing presses. Books, periodicals, magazines and newspapers were produced at unprecedented rates to meet the growing demand for literature of all kinds.
This leaflet promotes a new illustrated children’s book by Joseph Crawhall. The years from 1860 to 1920 are often known as the Golden Era of children’s literature. Before this time most books for children focussed on intellectual or moral instruction, but changes in the social conception of childhood generally, and a vogue for elaborate illustrations, produced a new literature aimed more at their entertainment.