Advert For Chas. Southwell & Co., Clothiers
Medium: Print on paper
For most of the 19th Century the upper and middle classes, had their clothing made by tailors and shoemakers, the working classes on the other hand bought their clothes ready made from a general clothiers shop, like the one featured in this leaflet. Clothiers introduced new and unheard of practices, they sold mass produced garments like trousers and shirts, they attached price tags to the clothes and refused to haggle over the value of these items (haggling was common practice before this time), and they allowed customers to browse 'without obligation'.