Advert for portmanteaus on sale at Goff's Stores
Medium: Print on paper
Portmanteaus were trunks used to carry clothes. They opened in two equal halves from a central bracket. Usually made from leather, they tended to be very expensive. The word "portmanteau" is a telegrammatic Anglicisation of the French verb "porter" (meaning carry) and the noun "manteau" (meaning coat).
Goff is also advertising his Gladstone bags, which were essentially smaller versions of the portmanteau. They took their popular name from William Ewart Gladstone, four times the British prime minister between 1868 and 1894, who favoured them. The Gladstone bag was a principle forerunner of the modern briefcase.