Advert for the Atlantic Furnishing Company, reverse side 8072
Medium: Print on paper
The rise in the clerical and professional classes in England led to an explosion in house-building at the end of the 19th century. This was particularly apparent in the growth of the London suburbs, which were now linked to the capital by quick and efficient rail-lines. The new homes were generally terraced houses, ranging in size from two to five storeys.
The new home-owning middle class led to a boom in furniture retailers such as this one. This leaflet shows the popularity of bamboo furnishings at the time, an extension of the chinoiserie style that had been fashionable among the upper classes earlier in the century.