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Advert for the 'Morning Leader', newspaper

Advert for the 'Morning Leader', newspaper

Printer: National Press Agency Ltd, 18 Whitefriers Street,

Medium: Print on paper

Date: 1893

Shelfmark: Evan.8110

Item number: 8110

Genre: Leaflet

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Most 19th century newspapers were published only once or twice a week, and were usually four or eight pages long. The 'Leader' was among the first to publish daily editions. Daily newspapers typically devoted between half and three-quarters of each edition of their pages to advertising. Similarly their promotional fliers were often combined with those of other products to help cover the costs. This newspaper advert is a good example: the other side advertises a newly opened drapery shop owned by F Maskrey.

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