Advert For 'The Morning', A Halfpenny Newspaper reverse
Medium: Print on paper
This is the reverse of the advert.
Advertisers were continually trying to come up with new and eye catching ideas for their products. This advert demonstrates a very clever printing technique. On the front of the leaflet is a picture of an egg and on the reverse is a picture of a chick reading the Morning Newspaper. The leaflet is translucent and if it is held up to the light the chick appears to be inside the egg.