Serials like the one featured on this leaflet, were often written by well known personalities of the day. James Berry was an executioner from 1884 - 1892; during this time he carried out 134 hangings and was the first British executioner to write his memoirs. 'My experiences as an Executioner' is still available in libraries today. He carried out the execution of Robert Goodale who was the only criminal to be beheaded as he was hung, and he was also involved in the infamous case of John Lee. They tried to hang Lee three times but the trapdoor failed on each occasion and as a result he was pardoned and escaped execution. Berry was such a well known character at the time that he even had his own waxwork in Madam Tussaud's. Evanion has written on this advert 'This man gave public lectures on the subject'.