First published as the 'Daily Telegraph and Courier' in 1855, this influential newspaper was originally marketed as a cheaper alternative to 'The Daily News' and the 'Morning Post'. They cost five pence a day, compared to the Telegraph's one penny cover price. Its slogan was: "The largest, best and cheapest newspaper in the world." Broadly conservative in outlook, it focussed on sensational crime stories. This trend reached its apogee in 1881, when a Telegraph reporter "solved" the killing of William Gold, a wealthy businessman who had been murdered on the London to Brighton train. The Telegraph obtained a picture of the killer, Percy Lefroy, and published the first portrait picture in any newspaper. As a result, Lefroy was apprehended, and eventually executed for his crime.
On the reverse of this advert is a bill. It is addressed to Mr Evanion and it is noted that Mr Pateman was paid. This may be the bill for delivery of the newspaper.