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Advert for the Daily Telegraph

Advert for the Daily Telegraph

Printer: Unknown

Medium: Print on paper

Date: 1877

Shelfmark: Evan.8168

Item number: 8168

Genre: Leaflet

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First published as the 'Daily Telegraph and Courier' in 1855, this influential newspaper was originally marketed as a cheaper alternative to 'The Daily News' and the 'Morning Post'. They cost five pence a day, compared to the Telegraph's one penny cover price. Its slogan was: "The largest, best and cheapest newspaper in the world." Broadly conservative in outlook, it focussed on sensational crime stories. This trend reached its apogee in 1881, when a Telegraph reporter "solved" the killing of William Gold, a wealthy businessman who had been murdered on the London to Brighton train. The Telegraph obtained a picture of the killer, Percy Lefroy, and published the first portrait picture in any newspaper. As a result, Lefroy was apprehended, and eventually executed for his crime.

On the reverse of this advert is a bill. It is addressed to Mr Evanion and it is noted that Mr Pateman was paid. This may be the bill for delivery of the newspaper.

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