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Advert for the sports section of 'The Evening News & Post', newspaper

Advert for the sports section of 'The Evening News & Post', newspaper

Printer: Unknown

Medium: Print on paper

Date: 1890

Shelfmark: Evan.8136a

Item number: 8136a

Genre: Leaflet

The newspaper trade as we know it today was more or less established at the end of the 19th century. With no more prohibitive levies on printed paper, and better printing technology, there were suddenly hundreds of periodical publications throughout Britain. As a result, journal proprietors became more and more market oriented.
Sporting events were popular at this time and were encouraged by government as a means of unifying the nation. Newspapers would issue reports prior to events and bring the results to the public within a couple of days.

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