Tradecard for Charles Taff, confectioner
Medium: Lithograph, coloured
This brightly coloured drawing advertising Taff's sweets is a typical Victorian tradecard. In an era before department stores or supermarkets, food was bought from individual specialised shops like butchers, fishmongers, greengrocers and bakers. Those who could afford it - the middle and upper classes - visited the shops in the morning and had their purchases delivered to their homes later in the day. The storekeeper and the housewife invariably kept accounts (to prevent fraud), which would have been settled by their customers in monthly or quarterly instalments.