Mega-events
The Olympic Games is arguably the ultimate 'mega-event'. But what are 'mega-events' and how should we study them? Maurice Roche, a prominent researcher in this field describes them as:
'large-scale cultural (including commercial and sporting) events which have a dramatic character, mass popular appeal and international significance'
Mega-events & modernity (2000)
In these pages we look at definitions of the mega-event, its significance, history, and how, as a phenomenon, it is being studied; later, we will be looking at the logistics of hosting an Olympic games, the issues raised for host cities and the physical legacies the Games leave behind.
Defining the mega-event
Although mega-events each have their peculiarities, they also share a number of characteristics.
Olympic ceremonies
As sport - and the Olympic Games - increased in international importance, the hosting of the Games provided the governments of the host countries with valuable legitimising and promotional tools.
Counter-culture
Olympic ceremonies are intended to invoke a sense of community spirit at several levels, from the local to the international.
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