Here you will find sources of information such as market research (statistics, trends, developments), key companies, trade magazines, newsletters, and Internet sources.
This guide covers the publishing of books, magazine and newspapers, digital publications as well as the retailing of books.
accessible via electronic databases
The Cobra database contains practical fact-sheets on all aspects of starting, running and managing a small business – including information on writing business plans, marketing, company structures etc.
It also covers the practical aspects of how to start and run particular types of businesses – outlining necessary skills, regulations, licences and legislation etc. and highlights other sources of information and advice available.
Business Opportunity Profiles (BOP)
|Freelance Editorial Services
|Independent Book Publisher
Mini Business Profile (MBP)
|Comic Book Publisher
|Second Hand Bookseller
Small Business Help Books
This is a collection of books with practical information aimed at those starting and running a business. Located by the entrance to the Centre.
Children’s Writers and Artists Yearbook (Bloomsbury, 2018) [SBH BT 177]
Extensive guide to resources for children’s writers and illustrators including lists of publishers, magazines and publications, organisations, agents and information on rights etc.
The Complete Guide to Starting and Running a Bookshop (Booksellers Association, 2005) [YD.2015.a2533 Humanities – order using Explore the British Library]
Background to the world of bookselling, the business of selling books including: buying stock, stock control, marketing, pricing, costs, IT etc. Now a little old but it is the standard book on setting up a bookshop.
How to Market Books by Alison Baverstock (Routledge, 5th edition, 2015)
[SBH BT.53 Small Business Help Section]
Outlines different ways to market books including direct marketing, promotions, free advertising, events, writing copy etc.
How to Publish Your Non-Fiction Book by Rudy Shur (Square One Publishers, 2018) [SBH BT 179]
Guide to getting a non-fiction book published including self-publishing.
Marketing Yourself: Strategies to Promote Your Editorial Business by Sara Hulse (Society for Editors and Proofreaders) [SBH BT.164 Small Business Help Section]
Guide for freelance proof-readers and editors. (Note: small pamphlet)
The Naked Author: a Guide to Self Publishing by Alison Baverstock (Bloomsbury, 2012) [H.2012/.7636 Humanities] (Must be ordered using Explore the British Library)
Online Marketing for Busy Authors: a Step-by-Step Guide by Fauzia Burke (Barrett-Kohler, 2016) [SBH BT.84 Small Business Help Section]
How to market books (American publication).
Publishing eBooks for Dummies by Ali Luke (John Wiley, 2012)
[YK.2013.a.11563 Humanities] (Must be ordered using Explore the British Library)
Self-Publishing eBooks: The Absolute Beginner’s Step by Step Guide by Stephanie Zia with Mark Binner (Blackbird Digital Books, 2015) [Digital content – available to view on British Library computers]
Basic guide to electronic self-publishing.
Self Publishing: the Essential Guide by Samantha Pearce (Need- 2-Know, 2012) [YK.2012.a.23943 Humanities] (Must be ordered using Explore the British Library)
Introduction to the Book Trade: a Guide for Retailers & Resellers New to the Book Industry by Peter Kilborn & Simon Edwards (Book Industry Communication, 2010) [Free on the internet]
Market Research & Statistics
If you are planning on starting a business you will need to be aware of the latest trends, developments and opportunities within your industry which can all be found from market research.
Market research also covers market size and forecasts, consumer demographics and attitudes, the key players and products and will often include SWOT and PEST analysis showing areas of strength, weakness, opportunities etc.
- Audiobook Publishers (UK0.025)
- Book Publishing (J58.110)
- Book Retailers (G47.610)
- News Agencies (J63.910)
- Magazine Publishers in the UK (J58.142)
- Newspaper Publishing (J58.130)
- Regional Newspaper Publishing (UK0.023)
(Some of the UK reports above will also have equivalents for the US, Canada, Ireland and some other countries)
- United Kingdom: Publishing (Sep 2020) (Marketline)
- Similar reports to above for other countries
- Books and eBooks 2020
- Magazines (inc impact of COVID 19) 2020
- Media Consumption Habits 2017
- National Newspapers (inc impact of COVID 19) 2020
- Regional Newspapers (inc impact of COVID 19) 2020
Printed Market Research Reports
(Please ask for help in finding these)
Innovations in Magazine Media World Report (Innovation International / FIPP) [(B) MKT 338.4707057205 BUS]
Illustrated guide to magazine innovation including advertising, online, integration, technological and consumer trends.
International Publishers Association Annual Report (Annual) [Free on the web]
Book publishers’ federation report includes Global Publishing Monitor which details the revenue and number of titles per country.
Media Consumption Forecasts (ZenithOptimedia) (Annual) [(B) MKT 381.45302230112 BUS]
Consumption figures from 65 different countries including magazines and newspapers as well as broadcast and new media.
PA Market Report: The United Kingdom (Publishers Association, 2016) [(B) MKT 381.4507050941 BUS]
Detailed survey of the UK domestic market for books and related products (such as audio books and digital publishing).
PA Publishing Yearbook (Publishers Association, annual) [(B) MKT 338.470705021 BUS]
Formerly PA Statistics Yearbook. Market data and statistics on book sales including home and export sales. Details of fiction, non-fiction, children’s, school and academic books.
Reuters Institute Digital News Report (University of Oxford Reuters Institute for the Study of Journalism/YouGov, 2014) [(B) MKT 070.4353 BUS + Digital Contect (ELD)]
Annual report on the future of news. Includes online consumption, social media and country profiles. Note: editions after 2018 appear on catalogue as digital content available to view in the Library.
S&P Global Industry Surveys: Media (Standard & Poor’s, quarterly) [(P) AN121 – E (3) BUS – journals shelves]
Industry profile covering the United States.
Business News & Journals
In order to find the latest news on your topic it is always worth searching Factiva, Business Source Complete and EMIS.
You will find articles from specialist business and academic journals, as well as newspapers and magazines. You may also find market research reports and case studies. As well as profiles of leading industry figures.
You will also find articles covering recent developments, and predicting future trends in your industry.
Trade Magazines and Newsletters
Useful for gaining inside knowledge, recent trends, industry news, company profiles, reviews of new products and services. Some contain annual reviews and company contact lists. Some may need to be ordered via Explore the British Library (please ask for help).
Book Collector (The Collector Ltd, monthly) [P.1901/86 Humanities] Also available in Humanities Reading Room on open access.
Articles and prices of collectable books. Also adverts by book dealers. (issues not on website but subscribers can download back issues.
The Bookseller (VNU Business Information, weekly) [articles available onsite via electronic resources – Business Source Complete (from 2002-2011 full text)]
The main UK book trade magazine. Weekly news and features on all aspects of the current book trade. (Not available at St. Pancras site in hard copy)
Bookselling Essentials (The Booksellers Association, Quarterly) [P.903/1082 Humanities] (Must be ordered using the British Library catalogue)
News of the association’s activities, events and developments in the book trade.
British Journalism Review (BJR Publishing Ltd, Quarterly) [ZC.9.a.2374 Humanities] (Must be ordered using Explore the British Library]
Articles on current issues in journalism including print and broadcast as well as media trends.
InPublishing (InPublishing Ltd., bi-monthly) [(P) 381.450705 –E(1) Bus]
News magazine covering the newspaper and magazine publishing industry especially digital media.
Publishing Talk (issues free on website only)
News and advice on self-publishing and new media.
Contain lists of companies and industry contacts. Some have annual industry reviews, and specialist articles.
Benns Media (Cision, annual) [(B) DIR 070.572 Bus]
In three volumes: UK, Europe and World. Comprehensive listings of national and regional newspapers, magazines, trade publications and newsletters. Gives publisher details, senior staff, circulation and advertising rates. Also includes broadcast and online media including blogs.
Booksellers Association Members: the Essential Guide to the Bookshops of the UK and Ireland (The Booksellers Association of the UK & Ireland, annual) [(B) DIR 070.502541 Bus]
Geographical listing of each member’s shop, including services, stock range and goods sold with company and county indexes. Includes managers’ names, VAT numbers, websites and contacts. Search facility on website.
Directory of Publishing United Kingdom & Ireland (Saur, annual) [Humanities RR: HLQ 338.470705 – Humanities 1 Reading Room]
Lists UK, Irish and worldwide publishers contact details with their ISBN prefixes. Also a prefix and UK postcode index.
International Literary Market Place (ILMP): the Directory of the International Publishing Industry (Information Today Inc.) [Humanities RR: HLQ 338.470705]
International directory of publishers, literary agents, translation agencies, book printers and manufacturers, associations, prizes and events. Listed by country with alphabetical index.
Media Directory (Mount Media, annual) [(B) DIR 302.23025417 Bus]
Irish media directory listing Irish book publishers, publishing services, newspapers, magazines etc.
Publishers’ International ISBN Directory (Continuum/Publishers Association) [now only available via electronic resource at the British Library - see Humanities desk for help]
Lists publishers and allied services including wholesalers, production and design, editing services etc.
Willings Press Guide (Cision UK, annual) [(B) DIR 011.34 Bus]
In three volumes: UK, Europe and the World. Comprehensive listing of national and local newspapers, business and consumer magazines. Gives details of publishers, editors, circulation, advertising rates etc. Also covers broadcast and online media, especially blogs as well as services to the media.
Websites containing free sources of industry statistics, information and contacts.
Information about the association and their research and publications and training.
Industry standard for measuring usage of print and digital media. Publishes reports and data but largely subscription only.
Organisation set up by various bodies, including the British Library, to develop standards for electronic commerce and communication in the book and serials industry. Includes information about ISBNs, digital publishing and industry initiatives.
Representative body of marketing within the book industry. Organises events, meetings and awards.
Information and daily news for the book trade. Includes people moves, job adverts, book fairs and news. Now on Twitter only but accessible via the link below.
Independent careers consultancy specialising in the book industry. Information, blogs etc.
News on latest developments in the book business and information on new publications. With news and comments, special features, interviews, career advice, recruitment opportunities, interactive forums, bestseller charts and searchable archives.
Main representative body for book retailers in the UK and Ireland. Access to booksellers and publishers directories and other supplier guides, industry statistics, research and details of events and services.
Trade association for companies that provide pictures for news, books etc.
Supports editors of consumer, business and contract magazines. Site includes details of awards etc.
Professional association for editors and proof-readers - the people who strive to make text accurate and readable. Site contains details of training and qualifications and also a searchable index of members. Also reasonably priced guides for editors and proof-readers.
Showcase website for the British creative industries including publishing. Has some top line information on industries and case studies. Site by Institute of Practitioners in Advertising.
News and information from the comic publishing industry including comic shop map.
Europe-wide federation of booksellers. Site gives details of events and activities.
International association for companies and individuals involved in creating magazines and content in all channels. Includes events, details of activities, research, articles etc.
News and job details for the regional press. Site includes useful directories and listings, details of awards, research resources and training news.
New regulator for the newspaper and magazine industry.
Small publishers association with special groups for academic, children’s and supply chain issues. Includes a directory of suppliers.
Annual event. Part of Books are My Bag campaign run by the Booksellers Association.
Online version of the news magazine about news publishing:
Brings together three professions under one organisation. Details of training etc.
Online magazine for journalism including job details etc.
The UK’s leading book industry event held in April each year. List of exhibitors and industry news.
Book choosing and review website. Website includes details of awards, rankings and features.
Includes members’ directory.
Long established market research organisation for news and magazine titles. Site has a lot of free data on print and digital media readership.
Main union for journalists and other media professionals.
Formed in 2014 by the merger of the Newspaper Association and the Newspaper Publishers Association. Website covers current news and issues about the media, industry links etc.
Providers of book information to booksellers for publishers. They are the UK agency for allocation International Standard Book Numbers (ISBNs). Also publishes reports on the book industry.
Major news source for all media including national and local press, magazine and digital. Job information, training, media law, directories etc. Formerly the print publication UK Press Gazette.
Leading trade body for publishers of consumer and business to business magazines. Website includes database of media agencies and suppliers as well details of training courses.
Leading trade body for publishers of books, journals and electronic media in the UK. Information on publishing, careers, market information and free snapshot statistics. Also a member directory and guidelines.
Collective licensing and rights management services for journal, magazine and website publishers.
US site giving news and information on the US book trade.
Association and network for publishers in Scotland.
Website with information and guidance on self-publishing.
Major accredited training provider for the publishing industry. Runs courses including distance learning and in-company training schemes. Covers all aspects of publishing including editing, IT, management, production, proof-reading etc.
Organisation for people in the publishing trade or hoping to join it who have less than ten years’ experience. Organises events, publishes a newsletter and has details of jobs on their site.
Extensive guide to the media for writers and artists. Includes details of events, writing advice, different genres, dealing with publishers, a guide to self-publishing, message boards and blogs. There is also a directory listing but this is subscription only.
Antiquarian & Second-hand Books:
Association of the fine and rare book dealers in the UK.
Website of the magazine. Includes directory of booksellers, publishers, binders etc.
International trade association for internet booksellers (mainly rare and antiquarian) including member profiles and book search facility.
Association of book dealers and organisers of bookfairs.
Please note that every effort has been taken to ensure the accuracy of the information, however some recently acquired items may since have been added to the collection. Please ask for help at the enquiry desk or check the online catalogue Explore the British Library for more details.
Images by Manuela Hoffmann, Silversprite, Silversprite under a Creative Commons