Pet Products and Services Industry Guide

Bird, goldfish and cat

Here you will find sources of information such as market research (statistics, trends, developments), key companies, trade magazines, newsletters, and Internet sources.

This guide will be useful to anyone starting a business within the pet industry and also for those wanting to further their knowledge within this area.

Start-Up Information

COBRA logo
accessible via electronic databases
The Cobra database contains practical fact-sheets on all aspects of starting, running and managing a small business – including information on writing business plans, marketing, company structures etc.

It also covers the practical aspects of how to start and run particular types of businesses – outlining necessary skills, regulations, licences and legislation etc. and highlights other sources of information and advice available.

Fact sheets for small business in PDF format – available online via electronic resources:

Business Opportunity Profiles (BOP) 

Tack Shop  2019 BOP302 
Veterinary Surgery  2019 BOP261 
Pet Dog Trainer  2018 BOP425 
Pet Shop  2018 BOP170 
Pet Grooming Service  2018 BOP037 
Pet Sitter/Home Boarding Service  2018 BOP382 
Dog Walker  2018 BOP308 
Aquatics Retailer  2018 BOP269 
Boarding Kennels  2018 BOP048 
Cattery  2018 BOP083 
Worm Farm  2018 BOP198 
Livery Yard  2018 BOP079 
Horse Riding School  2018 BOP131 

Mini BOP

Animal Hydrotherapy Service  2019 MBP003 
Animal Physiotherapist  2019 MBP002 
Pet Hotel  2019 MBP050 
Equine Sports Massage Therapist  2019 MBP018 
Pet Taxi Service  2018 MBP332 
Cat Café  2017 MBP449 
Pet Clothing Designer  2017 MBP227 
Pet Funeral Service  2017 MBP049 
Pet Portrait Artist  2017 MBP051 
Dog Day Care Centre  2017 MBP408 
Bed & Breakfast For Horses  2017 MBP132 
Farrier  2017 MBP098 
Rabbit Farmer  2015 MBP091 

Market Synopses

Pets & Pet Care Sector Update  2019 SEC020 
Pet Care and Pet Services  2015 SYN018 

Business Legal Library

Pet Animals Act 1951  2018 LEG627 

Small Business Help Books 

This is a collection of books with practical information aimed at those starting and running a business. Located by the entrance to the Centre.

Start Your Pet-Sitting Business by Tammy Gagne (Raintree, 2018) [SBH.BT.166]
Chiefly intended for younger readers, but contains much useful information. 

How to Profit From Pet Products by Alison Jones (Elmsbury, 2012) [SBH.BT.58]
Chapters on: routes into the pet product business: understanding the market; choosing the right sales channels; branding and brands; sourcing products and suppliers; the art and science of pricing; attracting customers; improving your financial performance; thinking about the future. 

How to Start and Run a Petsitting Business: a step-by-step guide to setting up a successful enterprise in this rapidly expanding market by Fiona Mackenzie (How To Books, 2008) [SBH.BT.64]
A step-by-step guide, including: researching your market; naming your business; the law relating to animals; pet care; marketing and advertising; sample pet-sitting contracts; insurance, licensing and other legal necessities. 

Market Research & Statistics 

If you are planning on starting a business you will need to be aware of the latest trends, developments and opportunities within your industry which can all be found from market research.

Market research also covers market size and forecasts, consumer demographics and attitudes, the key players and products and will often include SWOT and PEST analysis showing areas of strength, weakness, opportunities etc.

Included here are reports covering the UK, Europe, and global markets. Reports covering other world regional markets are not included.

Passport logo

  • Pet Care In [country]. Country Report, 2019 These industry overviews contain data on pet populations, sales of pet products by category, manufacturer, brand, category of retailer. 
  • Pet Products in [country]. Country Report, 2019 These category briefings contain data on cat litter, pet healthcare products, pet dietary supplements, and other pet products.
  • Other Pet Food in [country]. Country Report, 2019 These category briefings contain data on the market for pet foods for birds, fish, “small mammals” (gerbils etc.), reptiles.
  • Dog Food In [country]. Country Report, 2019
  • Cat Food In [country]. Country Report, 2019

These titles have been produced for the following European countries in 2019: 

  • Ireland
  • Austria 
  • Netherlands 
  • Italy 
  • Denmark 
  • Sweden
  • Ukraine
  • Gerrmany 
  • Bulgaria 
  • Slovakia
  • Switzerland 
  • United Kingdom 
  • Czech Republic 
  • Greece
  • Romania
  • Finland 
  • Portugal
  • Norway
  • Spain 
  • Belgium 
  • Hungary 
  • France
  • Poland
  • Turkey
  • Russia
  • Eastern Europe
  • Western Europe

Other Passport Euromonitor titles published in  2019 include:

  • E-Commerce: What Can Packaged Food Learn From Pet Food?
  • The World Market For Pet Care. Briefing, June 2019
  • Dog Food in Eastern Europe. Briefing, April 2019
  • The Future of Online Grocery,. Three Lessons From Pet Food. Briefing, April 2019

GlobalData logo

  • Category Insights: Top Trends in Pet Products 2019 July 2019 
    Analyses key trends in the market and innovation and assesses the future landscape for new opportunities.
  • Retail Viewpoint – Pets at Home H1 FY2019/20 for the 28 weeks ending 10 October 2019 November 2019
  • Retail Viewpoint  Pets at Home Q1 FY2019/20 for the 16 weeks ending 18 July 2019 August 2019
  • Success Case Study: NomNomNow Pet Food – Leveraging Online Retail to Deliver Healthy, Premium, and Fresh Pet Food February 2019
  • Retail Viewpoint – Pets at Home Q3 FY2018/19 for the 12 weeks ending 3 January 2019 January 2019

IBISWorld logo

Accessible via electronic databases

These reports have sections on: industry performance; industry outlook; products and markets; competitive landscape; major companies; operating conditions; kay statistics. 

  • Pet Food Wholesaling in the UK January 2020
  • Pets & Pet Supplies Retailers in the UK January 2020
  • Garden Centres and Pet Shops in the UK November 2019
  • Prepared Pet Food Manufacturing in the UK October 2019
  • Veterinary Services in the UK February 2019

Mintel logo

Accessible via electronic databases

These reports have the following sections: overview; the market; the consumer; data. 

  • Pet Food – UK September 2019. Also has a section on companies and brands. 
  • Pet Food and Pet Care Retailing – UK August 2018 

Business News & Journals

In order to find the latest news on your topic it is always worth searching Factiva, Business Source Complete and EMIS.

You will find articles from specialist business and academic journals, as well as newspapers and magazines. You may also find market research reports and case studies. As well as profiles of leading industry figures.

You will also find articles covering recent developments, and predicting future trends in your industry.

Trade Magazines and Newsletters

Useful for gaining inside knowledge, recent trends, industry news, company profiles, reviews of new products and services. Some contain annual reviews and company contact lists. Only included here are publications for which the latest edition held is dated 2014 or later.

None of these are held in the Business & IP Centre. Some are in the Science 2 Reading Room. Others are held in the General Reference and Document Supply collections, and must be ordered (using the Explore the British Library catalogue); delivery time is two working days.  

Pet product marketing: PPM (Bauer Consumer Media Ltd., monthly) In Science 2 Reading Room. [(P) HQ 14 -E(4)]  

Pbw news: pet business world (Dog World, monthly) General Reference Collection. [ZK.9.b.5817]

The feed compounder (HGM Publications, monthly) In Science 2 Reading Room 
[(P) EB 68 -E(7)]

AllAboutFeed: international magazine on animal nutrition, processing and feed management (Reed Busines, ten issues yearly) In Science 2 Reading Room 
[(P) 636.0855 -E(1)] Most recent issues held at Boston Spa, 48 hours delivery time [0788.615300]

Tropical Fish Hobbyist (TFH Publications, USA, bimonthly) In Science 2 Reading Room [(P)EF70 -E(1)]

Homing World Stud Book (annual) (British Homing World Publishing Co. In Science 2 Reading Room [(P)EF68(P1) -E(1)]

Magazine of the Parrot Society UK (Parrot Society, monthly) In Science 2 Reading Room [(P)EF68(B1) -E(1)]


UK pet trade directory: a guide to manufacturers, suppliers and services for specialist pet retailers.  (Bauer Media, 2015) [(B) DIR 381.4563608870284]
Lists companies’ addresses under: birds; dogs; cats; small animals; reptiles; aquatic; retail support services; wholesalers. Also a Product Locator section.

RCVS Register of Members 2017 (Royal College of Veterinary Surgeons, 2017) [(B) DIR 636.08902541]
Names and addresses of all qualified and practicing vets in the UK.

Internet Sources

Below are listed the websites of major UK associations and societies. These can provide useful information, such as: lists of members; calendars of forthcoming shows and events; details of training, professional qualifications and accreditation. Some also carry advertising.N.B. This list is a selection only. There are many other societies and organisations whose websites may be useful sources of information.

Pet Industry Federation

Trade association for the entire pet industry. Website includes a Services Locator. 

Pet Food Manufacturers Association Ltd.

Trade association. The Pet Food Facts page includes information on codes of practice, labelling, and legislation. 

Association of Pet Dog Trainers UK

Professional association’s website. 

The APBC: Association of Pet Behaviour Counsellors

Includes a members’ list, and information on pet behaviour counselling as a career. 

Pet Product Retail Association

A specialist division of the British Independent Retailers’ Association (BIRA).  

The Kennel Club

The UK's largest organisation dedicated to the welfare of dogs. Website has a list of forthcoming dog shows. 

National Association of Pet Sitters & Dog Walkers

Professional association dedicated to maintaining standards. Offers courses in pet-sitting and dog-walking.  

Cats Protection

The UK's leading feline welfare charity. 

National Association of Veterinary Physiotherapists

Professional association. Includes information on training. 

Dog Breeders Association

Professional association. 

Governing Council of the Cat Fancy

The main organiser of cat shows in the UK. Website includes a calendar of forthcoming shows.

Association of Dogs and Cats Homes (ADCH)

Professional association. 

Canine Hydrotherapy Association

Professional association and governing body. Website includes list of canine hydrotherapy centres in the UK. 

The Parrot Society UK

A good general information resource on pet parrots; also carries advertising. 

Ornamental Aquatic Trade Association

A trade organization for pet stores, fish breeders, and importers. Website features information for both members and consumers. 

British Horse Society

Professional association for riding schools, providing qualifications for instructors and grooms.

British Equestrian Trade Association - BETA

Trade association for all businesses connected with equestrianism. Includes calendar of forthcoming horse shows. 

National Cavy Club

Contact the National Cavy Club via Facebook. 

National Hamster Council 

Gives details of local hamster clubs, and a calendar of forthcoming shows and events.

British Rabbit Council

Gives details of forthcoming shows, contract details of local clubs, and a directory of breeders.

Please note that every effort has been taken to ensure the accuracy of the information, however some recently acquired items may since have been added to the collection. Please ask for help at the enquiry desk or check the online catalogue Explore the British Library for more details.

Images by btsiders, Mr. Flibble, Schwarzerkater under a Creative Commons license