The what, the why and the how of purpose: a guide for leaders

Image of The what, the why and the how of purpose cover
Document type
Discussion paper
Author(s)
Ebert, Charlie, Hurth, Victoria, Prabhu, Jaideep
Publisher
Chartered Management Institute
Date of publication
30 July 2018
Subject(s)
Management & leadership: including strategy, public sector management, operations and production, People management: all aspects of managing people
Collection
Business and management
Material type
Report

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This discussion paper, based on 14 in-depth interviews with senior executives from companies across eight industries and a round-table discussion, looks at what purpose is and how organisations can use it to help drive performance.

It covers:

  • Definition of what purpose in business is - with five insights from leading employers.
  • What makes purpose different from Corporate Social Responsibility (CSR), mission and vision.
  • Why companies are becoming more purpose-driven
  • Three considerations for adopting and implementing an organisational purpose.
  • Conclusions and recommendations.
  • References and further reading.

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