Creating a winning geographic strategy

Creating a winning geographic strategy
Document type
Cooper, Tim; Foster, Mark; Purdy, Mark
Date of publication
1 February 2010
Management & leadership: including strategy, public sector management, operations and production
Business and management
Material type

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This issue of Outlook looks at how businesses go about building a balanced geographic portfolio; specifically: where should they start looking for the best talent, new consumer demand or the most innovation-friendly environment? Drawing on 60 variables derived from a wide variety of sources, including an exclusive survey of global business leaders, the research assessed the competitiveness of countries in relation to talent, capital, resources, consumers and trade, and innovation. The resulting analysis, Accenture’s Multi-Polar World Index, provides executives with a more sophisticated understanding of the determinants and dichotomies in the multi-polar world that will help them formulate their own geographic strategy. The analysis concludes that in adopting a more diverse portfolio of geographic options, businesses can not only spread risk more effectively, they can also ensure that they get the very best out of the global economy.

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