Turning switching to your advantage
- Document type
- Corporate author(s)
- Date of publication
- 11 October 2013
- Trends: economic, social and technology trends affecting business, Management & leadership: including strategy, public sector management, operations and production
- Business and management
- Material type
Over the next three years, switching among financial services providers is expected to become increasingly common in the United Kingdom and Ireland. A recent Accenture survey suggests that consumers tend to leave their financial services providers - and choose new ones - based on the organisation’s ability to provide value for money, relevant products, and fast and efficient service. This report details how financial institutions can use this information to hold on to existing customers and reach out to new ones. Namely:
- Creating competitive and compelling products that add value.
- Delivering relevant products that suit customers today and evolve with their changing needs.
- Developing efficient core processes that offer responsive and integrated service across channels.
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