Marketing in a recession: keep calm and carry on marketing

Marketing in a recession: keep calm and carry on marketing
Document type
White Paper
Corporate author(s)
Chartered Institute of Marketing
Publisher
Chartered Institute of Marketing
Date of publication
1 January 2009
Series
Chartered Institute of Marketing White Papers
Subject(s)
Marketing: all aspects of marketing, advertising and public relations
Collection
Business and management
Material type
Reports

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This paper shows that those organisations that increase and hone their marketing spend in a recession are those who emerge strongest when recovery comes. With contributions from leading thinkers and practitioners, the paper sets out a powerful case for the key role marketers have in driving recovery in their businesses.

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