Conceptualising brand values in the charity sector

Conceptualising brand values in the charity sector
Document type
Report
Author(s)
Sargeant, Adrian
Publisher
ESRC
Date of publication
1 November 2005
Subject(s)
Marketing: all aspects of marketing, advertising and public relations
Collection
Business and management
Material type
Reports

This item is only available to registered users

Register now or Log in

Your use of this content is subject to the terms and conditions of this portal

This report presents the findings of a research project funded by the Economic and Social Research Council (ESRC) aiming to develop a typology of charity brand values, delineating those values, or categories of values, that apply to organisations and the charity sector as a whole. Working in partnership with nine large national charities (drawn from three distinct categories of cause) a two-stage methodology is adopted. Nine exploratory focus groups are used to delineate brand values and hypothesize inter relationships. A postal survey of 1,000 donors to each of the nine participant organisations is then undertaken to test the hypothesized model and thus to explore the relationship between organisational, causal and sectoral brand values. 

Related to Marketing: all aspects of marketing, advertising and public relations

Challenges-and-opportunities-facing-marketers-in-2017

Downloadable report about key challenges and opportunities marketers are facing in 2017.

Building marketing and sales capabilities to beat the market

The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to…

Six steps to transform your marketing and sales capabilities

Business leaders face pressure to deliver above-market growth at the best of times. When the global economy is weak, that…

Consumer protection partnership: priorities report 2015: second report on the partnership's work to date and future priorities

A report from the Consumer Protection Partnership describes their activities in 2013-4 and plans for 2015. Past priorities…

More items related to this subject

Related to ESRC

Cost-effective business advice schemes

This evidence briefing is based on a report produced by the What Works Centre for Local Economic Growth (WWG).The report presents a systematic review of business information, advice, and mentoring

Boosting UK productivity with SME growth

This evidence briefing is based on a report published jointly by the Enterprise Research Centre (ERC), Goldman Sachs 10,000 Small Businesses, and the British Business Bank.The report shows that

Monitoring infrastructure performance

This infrastructure evidence briefing is based on a recent report prepared jointly by the iBUILD Infrastructure Research Centre and the International Centre for Infrastructure Futures.The report

Better business models for infrastructure

This infrastructure evidence briefing is based on research by the iBUILD Infrastructure Research Centre.The UK’s infrastructure is amongst the most interconnected in the world and has a pressing

More items related to this publisher