CONFERENCE PAPER

There's no place for branding when fighting fires!

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Who shops to live and who lives to shop?: an empir...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Why should I believe this?: deciphering the qualit...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

A 'situational' examination of consumer confusion:...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Struggling for survive and hoping for the best: so...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Consumer evaluations of multi-product food bundles...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

The moderating influence of social factors in impu...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Students' preferences for higher education through...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Social capital, relationship quality and key accou...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Social media implementation by SMEs: overcoming th...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Label's best forms: prospects' and customer's firs...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

The myWaitrose loyalty card: a pointless way to en...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Organizational complaint response and client loyal...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

Marketing career transitions: women marketers embe...

Publisher: British Academy of Management Published: Sep 2014

CONFERENCE PAPER

The market orientation and organizational performa...

Publisher: British Academy of Management Published: Sep 2014