Achieving corporate sustainability and creating the new business model: summary
- Document type
- Gaule, Andrew; Jones, Nick
- Corven Networks
- Date of publication
- 15 May 2012
- Management & leadership: including strategy, public sector management, operations and production, Marketing: all aspects of marketing, advertising and public relations
- Business and management
- Material type
This summary is based on research conducted directly with companies who are in the process of confronting the challenge of incorporating sustainability into their businesses. It assesses the approaches taken by them to increase the importance of sustainability in strategic planning, capex, product innovation and and decision making. It makes recommendations based on the findings, including the creation of a road map that can be used to ensure that sustainability is embedded and managed effectively alongside other key business priorities.
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