The Indian Pavilion features prominently in this advertisement for the 1924 British Empire Exhibition at Wembley. Built by architects Charles Allem and Sons, it incorporated architectural features from the Jama Masjid (Mosque) in Delhi and the Taj Mahal in Agra. Divided into 27 courts, this white building devoted space to the exhibition of products from each of the 27 Indian provinces. It was one of the few pavilions serving food to the public.
The British Empire Exhibition was a venture designed to promote the benefits of empire to the wider British public. The exhibition was opened in 1924 and after an initial run of six months it reopened in 1925. The main objective was to showcase manufactured goods, arts and crafts, as well as historical artefacts from each of the Dominions, the Indian Empire and Britain’s African and Caribbean colonies. A cultural events programme accompanied the exhibition, as well as a series of conferences.
Britain focused on its textiles, chemicals and engineering, and was keen to emphasis its central role in ensuring progress for the whole of the British Empire. While the Indian Pavilion was one of the most striking buildings on the site, the Ceylon Pavilion, modelled on The Temple of the Tooth in Kandy, also caught the eye with its display of valuable jewellery and gem stones.