Algerian Company Liberation Loan poster


War Loans

This French colour lithographic poster promotes the ‘Liberation loan’ of 1918, the final year of the war. War loan posters were the largest category of posters issued between 1914 and 1918 as the French government appealed to the civilian population to help finance the war. This poster was commissioned by the Compagnie algérienne, a financial institution based in Algeria, albeit with its head office in Paris, since the country was then administered as an integral part of France.

Colonial Troops

The poster depicts an Algerian warrior galloping on a black horse, with his right arm raised. About 175,000 Algerian troops fought for France principally on the Western Front and in the Balkans. The lettering mimics Arabic calligraphy. The Arabic reads ‘In the name of God’. The imperative ‘souscrivez’ (‘subscribe’), exhorting the civilian population to contribute to the war effort financially, seems to issue from the mouth of the heroic warrior himself.

The artist

Maurice Romberg de Vaucorbeil (1862-1943) was a Belgian-born artist who travelled to Morocco in 1887. He was the first European to settle in Marrakesh: he wore Arabic clothes to blend in with the local population and specialised in painting North African subjects.

Full title:
Algerian Company - Liberation Loan
Poster / Illustration
Maurice Romberg de Vaucorbeil
Usage terms
Public Domain
Held by
British Library

Related articles

The war effort at home (movement into war production, rationing, and food supply)

Article by:
Professor David Stevenson

From the borrowing of money to the employment of women in industry, Professor David Stevenson examines the strategies used at home to maintain arms for troops, and basic supplies for civilians.

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