In 1957 the Junta Provincial del Turismo produced a folding map of the ancient Spanish coastal town of Alicante especially for British tourists. This coincided with the point at which the wider stretch of the south-eastern Spanish coast was being ‘discovered’ as the Costa Blanca.
Translated literally as the ‘white coast’, the Costa Blanca was invented by British European Airways when it launched its route to Valencia in 1957. By 1959 there were 2.8 million visitors (half of them British) and this rose to 19 million just a decade later. The map was issued free to both visitors and those thinking of visiting and was available from travel agents throughout England.