Beating cancer in Newham: working in the community on early action to save lives

Document type
Corporate author(s)
Community Links (Organisation)
Community Links
Date of publication
1 July 2012
Health Services, Community Development and Regeneration
Social welfare
Material type

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This report describes a community based campaign to encourage early intervention and action in the detection and treatment of cancer. The Small c Campaign sought to harnesses the diversity and vibrancy of Newham to address specific challenges around cancer screening participation and late presentation. It successfully embraced the complex cultural, religious, economic and generational experience of distinct communities within the borough and works with them to creatively enable their members to understand the importance of self examination and to recognise the signs and symptoms of cancer. The campaign provides an excellent example of the NHS working with communities to create the conditions in which individuals can take responsibility for, and have increased control over, their own health.